Available for projects

Content that drives revenue, not just traffic.

I'm Favour — a content marketing strategist with 7+ years turning content from a 'nice-to-have' into a measurable acquisition channel for B2B SaaS and fintech startups.

0%
Engagement lift
0%
Conversion boost
0+
Years experience
Favour Yusuf
B2B SaaS
Fintech
Content Strategy
Content Strategy SEO & Keywords Brand Storytelling Technical Writing Go-to-Market Marketing Automation Product Messaging Competitive Analysis Content Strategy SEO & Keywords Brand Storytelling Technical Writing Go-to-Market Marketing Automation Product Messaging Competitive Analysis
What I do

Expertise across the full
content marketing stack.

✍

Content Creation

  • Content Strategy
  • Product Messaging
  • Technical Writing
  • Brand Storytelling
📐

Marketing Strategy

  • Keyword Research & SEO
  • Content Calendars & Plans
  • Competitive Analysis
  • Go-to-Market Strategy
⚙

Tools & Platforms

  • Analytics — GA, MixPanel, SemRush
  • AI — Claude, ChatGPT, Gemini
  • CRM — HubSpot, Salesforce, Zoho
  • Email — Mailchimp, Kit, Klaviyo
  • Automation — Make, Zapier, n8n
  • Design — Figma, Canva, Adobe
Selected work

Results that speak
for themselves.

01

User Growth for
Emergi Mentors

Built and managed a 65-member Slack community with consistent engagement. Orchestrated virtual events with up to 90 registrants and 52% attendance rate — exceeding the industry average of 40%.

Marketing Strategy Content Creation Automation
Australia
Read case study →
185
Active users in 3 months
02

Pre-IPO Content
Strategy for RedCloud

Developed high-level messaging and narratives that contributed to a 15% increase in solution inquiries. Created investor-facing content capturing attention from top-level investors across Europe and US.

Marketing Strategy Content Creation
London, United Kingdom
Read case study →
+15%
Solution inquiry increase
03

Award-winning Case
Studies for Salsa Digital

Created 10+ detailed case studies, with 3 featured on prestigious state and national awards pages in Australia. Improved organic visibility by 20% through strategic SEO optimization.

Content Creation
Australia
Read case study →
+20%
Organic visibility increase
Case Study
Get in touch

Have a project in mind?
Let's make it happen.

I develop strategic content that drives measurable business outcomes. If you're looking for someone to turn your content into a real acquisition channel, let's chat.

Start a conversation →